How are Donations for Disasters Managed?
When disasters strike or crises develop in Canada or around the world, the Red Cross may appeal for funds in order to provide humanitarian relief. The Red Cross determines the needs of the affected population and the type of assistance that is required, based on guidelines and assessments of the immediate, short and long-term assistance required.
The Canadian Red Cross is extremely committed to honouring the intent of our donors and keeping costs as low as possible. All donations raised for disaster appeals are put into a separate account, earmarked to that appeal, and are used to support emergency response, relief and recovery operations in affected countries. Fundraising costs are based on charges incurred for each individual appeal, which include receipting, processing credit cards, reporting etc.
Funds that are not required for immediate use are invested in a manner that is consistent with the statement of investment policies approved by the National Audit and Finance Committee of the Society. All funds are accounted for in accordance with Generally Accepted Accounting Principles in Canada.